Tuesday, 3 August 2010

What is the Google "MayDay" update?

The label the SEO community have given some recent Google long-tail search algorithm changes. "MayDay" because it was spotted around the 1st May 2010. Below are some attributes of this change.
  • Affects long-tail searches.
  • An algorithmic change rather than a crawler or indexing.
  • It's about how Google assess the best quality matches.
  • Great content and authority are still valid.
  • Nothing directly to do with the Caffeine update, side by side.
  • Not a manual process, no humans involved, fully automated.
  • Intended to be a permanent change.

Matt Cutts on the topic

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