Wednesday, 20 February 2013

The WHY must come before the HOW and WHAT!

Photo by Jerry Reynolds

I recently came across a TEDtalk called How Great Leaders Inspire Action by Simon Sinek which instantly grabbed my attention. It seemed to help explain some thoughts and theories I'd had of recent but struggled to explain very well, even to myself. I immediately followed on by reading his book on the same topic Start With Why: How Great Leaders Inspire Everyone To Take Action.